How Eudora Farms Transformed Operations with Singenuity
Overview
Eudora Farms, located on over 250 acres just southwest of Columbia, TN, offers an immersive wildlife experience with animals from across the globe. The farm’s drive-thru safari allows guests to interact with exotic animals from the comfort of their vehicles, while additional attractions—including a petting zoo, aviary, primate enclosures, and animal-themed playgrounds—make it a must-visit destination for families.
With thousands of visitors flocking to the park each month, managing ticketing, sales, and guest flow efficiently was a growing challenge. That’s where Singenuity came in.
The Challenge: Managing High Demand with Disconnected Systems
Eudora Farms faced significant operational hurdles due to fragmented technology. Long lines formed as guests with both online and in-person ticket purchases waited to enter. Not only did staff struggle to manage bookings across multiple systems, multiple systems made it difficult to track revenue and ensure a smooth guest experience.
“We’ve had a lot of different people come knocking on our door saying, ‘We have the best online booking system’—well, we need a little more than just that.” – Todd, Eudora Farms
A key challenge was the lack of integration between the point-of-sale (POS) system and online booking platform. The team needed a unified solution to streamline operations, reduce wait times, and improve both the staff and guest experience.
The Singenuity Solution: A Seamless, All-in-One Platform
Before Singenuity, Eudora Farms relied on separate platforms to process in-person and online sales, requiring manual reconciliation and extra time spent behind a computer instead of serving guests.
“We had to have a POS system to ring up our merchandise, so I had to log in to two systems to figure out where all the sales were.”
Singenuity provided a fully integrated ticketing, POS, and booking system, eliminating inefficiencies and dramatically improving operational workflows.
Key Benefits of Singenuity at Eudora Farms:
✅ Real-Time Sales & Booking Management – Staff can instantly adjust bookings and process transactions from any location within the park.
✅ Faster Check-Ins & Reduced Wait Times – A streamlined ticketing process minimizes lines, enhancing the guest experience.
✅ User-Friendly for All Staff – Employees of all ages and technical backgrounds can easily use the system.
✅ Reduced Administrative Work – Automated reporting saves hours of manual reconciliation.
“The power we have at our fingertips—no matter where we are in the park—is game-changing. Staff can stand at a POS in front of customers and open or close bookings in seconds. That’s dramatically reduced the time I spend behind a computer, making my job easier and the customer experience better.”
Looking Ahead: A Long-Term Partnership
“Not only has Singenuity combined our platforms—minimizing costs, training, and hardware investments—but its additional features allow us to increase revenue. With the click of a button, we can upsell guests on additional experiences, upgrades, and merchandise.”
Eudora Farms continues to expand its offerings, and Singenuity remains the backbone of its business operations. The seamless integration of ticketing, sales, and guest management has set a new standard for efficiency and revenue growth.
“Other booking systems keep calling, but I tell them: I’m never leaving Singenuity—because what they have is just too good.”