Case study
Case study
Case study
Kelly Canyon Ski Resort

How we helped Kelly Canyon Ski Resort improve ticket sales and rentals

Kelly Canyon Resort, a staple of Southeastern Idaho, has served families for generations offering beginner to expert level ski terrain within a short drive of the surrounding community. Being handed down through generations, when the new owner, Mike, took over the resort there was a museum of different systems and tools from all generations.

Seeking simplicity and efficiency, Mike and his management team explored multiple booking and point of sale systems before discovering Singenuity.

The Challenge: Disconnected Customers Journeys

With multiple disconnected systems in place, the guest experience at Kelly Canyon was anything but seamless. Check-in stations were cluttered with monitors, and even the simplest tasks required unnecessary steps. While the team worked hard to deliver a full-service experience, it often came at the cost of time, efficiency, and guest satisfaction.


“We signed-up with Peek Pro because they said they had a rental system. They didn’t have a rental system. So now we are running two systems to capture payments and another to manage rentals.”


The patchwork of tools didn’t just create behind-the-scenes friction—it slowed everything down for guests. Visitors had to provide the same information multiple times across different touchpoints, delaying their time on the mountain and creating longer wait times during peak hours.

With multiple disconnected systems in place, the guest experience at Kelly Canyon was anything but seamless. Check-in stations were cluttered with monitors, and even the simplest tasks required unnecessary steps. While the team worked hard to deliver a full-service experience, it often came at the cost of time, efficiency, and guest satisfaction.


“We signed-up with Peek Pro because they said they had a rental system. They didn’t have a rental system. So now we are running two systems to capture payments and another to manage rentals.”


The patchwork of tools didn’t just create behind-the-scenes friction—it slowed everything down for guests. Visitors had to provide the same information multiple times across different touchpoints, delaying their time on the mountain and creating longer wait times during peak hours.

With multiple disconnected systems in place, the guest experience at Kelly Canyon was anything but seamless. Check-in stations were cluttered with monitors, and even the simplest tasks required unnecessary steps. While the team worked hard to deliver a full-service experience, it often came at the cost of time, efficiency, and guest satisfaction.


“We signed-up with Peek Pro because they said they had a rental system. They didn’t have a rental system. So now we are running two systems to capture payments and another to manage rentals.”


The patchwork of tools didn’t just create behind-the-scenes friction—it slowed everything down for guests. Visitors had to provide the same information multiple times across different touchpoints, delaying their time on the mountain and creating longer wait times during peak hours.

With multiple disconnected systems in place, the guest experience at Kelly Canyon was anything but seamless. Check-in stations were cluttered with monitors, and even the simplest tasks required unnecessary steps. While the team worked hard to deliver a full-service experience, it often came at the cost of time, efficiency, and guest satisfaction.


“We signed-up with Peek Pro because they said they had a rental system. They didn’t have a rental system. So now we are running two systems to capture payments and another to manage rentals.”


The patchwork of tools didn’t just create behind-the-scenes friction—it slowed everything down for guests. Visitors had to provide the same information multiple times across different touchpoints, delaying their time on the mountain and creating longer wait times during peak hours.

"We signed-up with Peek Pro because they said they had a rental system. They didn’t have a rental system. So now we are running two systems to capture payments and another to manage rentals."

Doug Swanson

General Manager, Kelly Canyon

The Singenuity Solution: Unified, Continuous Customer Journeys that Convert

Singenuity partnered with Kelly Canyon to explore opportunities to simplify and supercharge their operation. This was largely solved by bringing all of their customer touch points, whether digital or physical to one seamless platform.

“In the past, we’d have a restaurant software, gift shop, and rental shop software. So, I mean, really we’ve probably used 7 different systems when it comes to it. Singenuity has been able to tie that all together: restaurant, rental, gift shop, ticketing, school and give us a global snapshot we love to see.”

As data was shared between their customer touchpoints, customers no longer needed to spend time with additional card swipes, waiver data entries, or waiting on separate systems to communicate. Beyond that, Mike and Kelly Canyon team saw an increase in revenue as their systems were optimized.

“Our upfront checkout process has been cleaner and better. We’ve picked up a percentage of sales because it’s been easier. And when you are selling season passes to families and you can capture a 10% boost in that checkout process, that’s a big deal.”

Key Benefits of Singenuity at Kelly Canyon

Ski rentals simplified – scan in/out equipment, DINs automatically applied to ensure proper fit and customer safety, rentals purchased with tickets.

Increased revenue in online sales – Customers can checkout with greater ease, with options for add-ons, cross-sellings, and rentals leader to a higher conversion rate and AOV.

Ski school digitized – “This is first software we’ve introduced that they’ve actually embraced” Now that they are running on Singenuity, my goal is to triple the ski school business next year and Singenuity will allow us to do that.” – Doug, Kelly Canyon

Revenue and reporting optimized – All revenue in one system, all staff trained on one system.

Looking Ahead: Long-Term Partners in Growth

From day one, Kelly Canyon and Singenuity have shared the goal of an excellent experience. Focused on creating a premium experience not only for customers and families that visit, but for all the lifties, ticketing staff, and any workers at Kelly Canyon.

“The onboarding process with Singenuity and their team was first class, the best we’ve ever experienced. The ease of software, the ability to change things on the fly, their willingness to work with us to answer the phone! I mean, that sounds silly, but that’s a big component to us that when we have an issue that we know we can call and get somebody. It’s been great as Singenuity adapts with our needs, you know, it’s not always it’s not a one size fits all solution.”

Ready to Revolutionize Your Attraction?

Join a growing community of forward-thinking operators already using Singenuity to level up their game.

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Ready to Revolutionize Your Attraction?

Join a growing community of forward-thinking operators already using Singenuity to level up their game.

Book demo

Ready to Revolutionize Your Attraction?

Join a growing community of forward-thinking operators already using Singenuity to level up their game.

Book demo

Ready to Revolutionize Your Attraction?

Join a growing community of forward-thinking operators already using Singenuity to level up their game.

Book demo