How we helped a snow tubing operation manage high volume snowsport bookings
Originally established as a ski resort in Seven Devils, NC (near Boone), Hawksnest has evolved into one of the top five most-visited snow tubing operations in the U.S.. After a local vote prevented ski expansion, Hawksnest doubled down on year-round adventure tourism, focusing on snow tubing in the winter and zip lines, whitewater rafting, and a mountain coaster in the summer.
With a high-volume, weather-dependent business model, Hawksnest relies on Singenuity’s online ticketing, advance waiver system, and point-of-sale (POS) platform to optimize revenue and streamline operations.
The Challenge - Managing High Volume and Unpredicatable Weather
Operating in the Southern US, Hawksnest faces highly unpredictable winter weather, often forcing last-minute changes to tubing sessions. Many guests travel hours to the resort, unaware of weather conditions upon arrival.
“We had to hire a small sweatshop to handle all of the calls. Often, people would arrive before we could even get to their number.” – Lenny, Hawksnest
Beyond weather challenges, Hawksnest struggled with long lines and inefficient check-in processes. Staff had to manually:
- Hand-stamp tickets
– Reconcile online and in-person purchases
– Validate waivers
This led to bottlenecks, requiring extra staffing and frustrating guests.
"Before we had Singenuity, I used to have 4 or 5 people selling tickets - and now I can do it with 2."
Lenny
Owner, Hawksnest Tubing
The Singenuity Solution: A Unified, All-in-One System
Key Benefits of Singenuity at Hawksnest
Instant Mass Communication – Staff can send weather updates to all guests with a single click, eliminating the need for hundreds of manual calls.
Cross-Trained Employees – Staff can be trained in just five minutes, enabling them to work across ticketing, café, and retail—reducing training costs and improving workforce flexibility.
Financial Security & Faster Cash Flow – Unlike other booking services that own the merchant money process and hold revenue for days, Singenuity ensures Hawksnest controls its cash flow in real time as their own merchant.
“We would have a few hundred thousand dollars sitting in their account at any time, and they aren’t protected by bonds or anything. That was a deal-breaker for us.”
Looking Ahead: Scaling Across All Hawksnest Businesses
Hawksnest has since expanded Singenuity across its zip line tours, whitewater rafting, and mountain coaster operations, gaining a single, unified view of its entire business. This not only simplifies financial reporting and growth tracking but also allows year-round staff employment without retraining on different software.