Accessibility in Attractions
Ensuring inclusive experiences for all guests through design, services, and booking tools.
Admission Control System
Validating tickets, enforcing capacity, and streamlining guest entry.
Adventure Tourism
Experience-driven travel activities like biking, rafting, and ziplining, supported by integrated booking and rental systems.
Affiliate Marketing for Tours
Partnering with affiliates and websites to drive bookings through commission-based promotion.
All-In-One Software
A single platform that unifies booking, rentals, POS, and guest communication in one system.
Analytics
Tracking sales, bookings, and performance metrics across POS, rentals, and OTAs.
API
API (Application Programming Interface)
Attrition Rate
Measuring customer, staff, or partner turnover to reveal risks in bookings and revenue.
Augmented Reality (AR) in Attractions
Blending digital content with the physical attraction to create immersive guest experiences.
Automation
Streamlining bookings, rentals, and guest communications with minimal manual effort.
Average Order Value (AOV)
A measurement of the average revenue earned per booking transaction.
Back-End System
The behind-the-scenes technology that processes bookings, payments, and system integrations.
Barcoding System
Using barcodes to track tickets, rentals, and merchandise for secure entry and operations.
Benchmarking
Comparing business performance metrics against industry standards or competitors.
Booking Conversion Rate
Measuring how effectively website visitors and leads turn into confirmed bookings.
Booking Engine
The software that powers online reservations and syncs bookings across POS, rentals, and OTAs.
Brand Experience
Shaping guest impressions across booking, on-site, and post-visit touchpoints.
Breakage (Unused Tickets)
Tickets or vouchers sold but never redeemed, tracked as revenue and no-show data.
Bulk Ticketing
Selling large ticket volumes in a single order for groups, schools, or partners.
Bundle Pricing
Packaging tickets, rentals, or experiences together to boost revenue per guest.
Business Intelligence (BI)
Turning booking, sales, and resource data into actionable insights for smarter decisions.
Dashboard
A visual control panel showing real-time booking, sales, and operational data.
Data Integration
Connecting POS, rentals, OTAs, and resources into one unified system.
Data Security
Protecting guest, payment, and business data through secure systems and compliance.
Demand Forecasting
Predicting guest volume and bookings to optimize staffing, pricing, and resources.
Device Compatibility
Ensuring booking, ticketing, and POS systems work across mobile, desktop, and kiosk devices.
Digital Waivers
Electronic liability forms linked to bookings, rentals, and guest check-ins.
Direct Bookings
Reservations made through an operator’s own website, POS, or app without third-party involvement.
Discount Codes
Promotional codes that apply discounts during checkout to drive bookings and sales.
Distribution Channels
The direct and third-party outlets where tickets and experiences are sold.
Dynamic Pricing
Adjusting ticket and rental prices in real time based on demand and availability.
Early Bird Pricing
Discounted tickets or rentals offered to guests who book in advance.
Ecommerce Integration
Connecting booking, POS, and online sales into one seamless checkout experience.
Electronic Signature
Digitally captured agreements for waivers, rentals, and consent forms.
Email Automation
Automated guest emails for confirmations, reminders, waivers, and upsells.
Employee Scheduling
Assigning shifts and roles to staff to align with guest demand and operational needs.
End-to-End Platform
A unified system that manages bookings, sales, operations, and guest engagement from start to finish.
Entry Management
Controlling guest access with ticket validation, timed entry, and capacity tools.
Event Ticketing
Managing ticket sales, timed entry, and capacity for special events and attractions.
Exit Survey
Post-visit questionnaires that capture guest feedback to improve operations and service.
Experience Economy
An economic trend where guests prioritize memorable experiences over goods and services.
Family Packages
Bundled admission or rental options for households, usually offered at a discounted group rate.
Feedback Forms
Guest surveys that collect opinions and ratings to improve service and operations.
Financial Reporting
Tracking and analyzing revenue, expenses, and profitability across all sales channels.
Flexible Pricing
Adapting ticket and rental prices by season, guest type, or booking conditions.
Forecasting Tools
Predicting future demand, revenue, and resource needs to plan more effectively.
Fraud Protection
Securing bookings, payments, and ticket validation against unauthorized activity.
Front Desk System
The on-site software staff use for check-ins, ticketing, rentals, and guest services.
Funnel Optimization
Improving the booking journey to reduce drop-offs and increase completed reservations.
Group Bookings
High-volume reservations for schools, corporations, or large parties.
Guest Experience
The overall impression guests have from booking through their visit.
Guest Lifetime Value (GLV)
The total revenue a guest generates over their relationship with an attraction.
Guest Management System
Software that manages guest records, bookings, and communications.