Affiliate marketing for tours is a distribution strategy where third-party partners, such as travel bloggers, tourism websites, or industry affiliates, promote an operator’s experiences in exchange for a commission on each booking. It extends the reach of attractions and tour companies beyond their own website or POS system.

Within an all-in-one booking platform, affiliate marketing can be supported through:

• Custom affiliate links or tracking codes that record referred bookings.

• API integrations with affiliate networks and OTAs to ensure real-time pricing and availability.

• Commission tracking tools that calculate partner payouts automatically.

• Analytics dashboards to evaluate which affiliates generate the highest ROI.

• Seamless guest experience, where bookings made through affiliates sync with rentals, resources, and entry management.

Affiliate marketing helps operators expand visibility, tap into new audiences, and increase bookings without upfront advertising costs.