Analytics refers to the process of tracking, measuring, and interpreting data to understand how your attraction or tour business is performing. In an all-in-one booking system, analytics unify insights from point-of-sale (POS) transactions, online bookings, rental management, staffing resources, and OTA affiliate sales into one dashboard.

With analytics, operators can:

• Monitor key metrics such as ticket sales, rental utilization, conversion rates, and revenue per guest.

• Identify trends across channels (direct website, POS, OTAs, resellers).

• Optimize operations by adjusting staffing, inventory, and pricing based on real-time demand.

• Measure marketing ROI by linking campaigns to bookings and revenue outcomes.

For attractions, analytics are more than reports—they are the decision-making engine that helps streamline operations, improve guest experiences, and grow revenue across every sales channel.