Augmented Reality (AR) overlays digital content—such as images, animations, or interactive guides—onto the physical world through smartphones, tablets, or AR glasses. In the attractions industry, AR enhances guest engagement by adding immersive storytelling and interactive experiences that go beyond traditional signage or exhibits.

For tour and attraction operators using an all-in-one booking platform, AR can be supported and monetized through:

• POS integration → upselling AR-enhanced experiences at the ticket counter or kiosk.

• Rental management → distributing AR-enabled devices (headsets, tablets) alongside equipment like bikes or kayaks.

• Resource scheduling → aligning staff and guides with AR-powered tours or events.

• API connections → integrating AR apps with booking systems, loyalty programs, and OTA distribution.

• Guest data & analytics → tracking AR feature usage, dwell time, and upsell performance to measure ROI.

AR in attractions is not only a guest experience enhancer—it’s also a new revenue stream and marketing differentiator that can set operators apart in a competitive market.