Early bird pricing is a promotional strategy where tickets or rentals are offered at a reduced rate for guests who book in advance. For attractions and tour operators, early bird pricing rewards early commitment, encourages advance sales, and helps secure revenue before the event or season begins.

In an all-in-one booking platform, early bird pricing can include:

• Date-based rules → discounted pricing that applies automatically until a set cutoff date.

• POS and online sync → ensuring early bird discounts apply consistently across in-person and online sales.

• Rental and resource tie-ins → offering lower rates for equipment if reserved in advance.

• API connections with OTAs and affiliates → distributing early bird rates across third-party channels.

• Analytics dashboards → tracking how many bookings come from early bird promotions and the revenue impact.

Early bird pricing boosts cash flow, improves demand forecasting, and helps fill capacity before peak periods, reducing reliance on last-minute sales.