Email automation is the use of pre-scheduled, rule-based email workflows that send the right message to guests at the right time—without manual effort. For attractions and tour operators, email automation keeps guests informed, builds loyalty, and drives revenue by integrating directly with the booking system.

In an all-in-one booking platform, email automation can support:

• Booking confirmations & receipts → instantly sent when a reservation is made, whether online, at the POS, or via an OTA.

• Reminder emails → automatically triggered before tours, rentals, or timed experiences to reduce no-shows.

• Waiver requests → guests receive auto-prompts to sign digital waivers ahead of arrival.

• Upsell & cross-sell campaigns → offering rentals, bundles, or food add-ons after initial booking.

• Post-visit follow-ups → collecting feedback, reviews, or promoting return visits.

By connecting email automation with POS, rentals, resources, and OTA APIs, operators ensure every guest receives timely and personalized communication that enhances both the guest experience and revenue performance.