A guest management system is software that stores guest information, manages bookings, and tracks interactions throughout the customer journey. For attractions and tour operators, it acts like a CRM by consolidating guest data into a single source of truth.

In an all-in-one booking platform, a guest management system enables:

• Centralized guest records with booking history, waivers, and preferences.

• Staff access to guest details at POS, kiosks, or during check-in.

• Automated communications like confirmations, reminders, and follow-ups.

• Integration with rentals, resources, and event schedules.

• Analytics on guest behavior, demographics, and retention.

A guest management system improves personalization, operational efficiency, and marketing effectiveness.