Bundle pricing is a strategy where multiple products or experiences are sold together at a combined rate, often at a discount compared to purchasing them individually. In tours and attractions, bundle pricing helps increase revenue per guest by packaging tickets, rentals, and add-ons into a single purchase.

Within an all-in-one booking platform, bundle pricing can include:

• Ticket + Rental Packages → e.g., admission plus bike, kayak, or ATV rental.

• Experience Bundles → combining multiple tours (zipline + rafting) in one checkout flow.

• POS Upsells → adding food, merchandise, or photo packages to a ticket bundle at the counter.

• OTA & Affiliate Integration → distributing bundles across third-party channels via API connections.

• Analytics & Reporting → tracking bundle performance to measure profitability and guest adoption.

Bundle pricing simplifies guest decision-making, increases perceived value, and allows operators to maximize average transaction size without complicating the booking journey.