Business intelligence (BI) refers to the use of software tools, data integration, and analytics to turn raw operational data into actionable insights. For attractions and tour operators, BI goes beyond basic reporting by combining data from POS sales, online bookings, rentals, staffing, and OTA affiliates into a single view that supports smarter decision-making.

Within an all-in-one booking platform, business intelligence can:

• Unify data sources (POS, rentals, APIs, OTAs, CRM) into one dashboard.

• Visualize performance metrics such as revenue trends, conversion rates, and guest demographics.

• Identify opportunities and risks like underutilized resources, peak demand windows, or OTA dependency.

• Support forecasting for staffing, inventory, and revenue planning.

• Enable data-driven strategy for pricing, marketing, and guest experience improvements.

Business intelligence empowers operators to move from reactive management to proactive growth and optimization.