Data security refers to the measures and practices that protect sensitive information—such as guest details, payment information, and business data—from unauthorized access, theft, or misuse. In the attractions and tours industry, data security is critical for maintaining guest trust, meeting legal requirements, and safeguarding revenue systems.

In an all-in-one booking platform, data security typically includes:

• Secure payment processing → PCI compliance, tokenization, and encryption of financial transactions.

• User authentication → passwords, two-factor authentication, and role-based staff access.

• API protection → preventing unauthorized use of system integrations with OTAs and affiliates.

• Data backups → regular cloud or local backups to protect against system failures.

• Monitoring and alerts → identifying suspicious booking or payment activity in real time.

• Regulatory compliance → meeting standards like GDPR, CCPA, or ADA where applicable.

Strong data security reduces fraud risks, ensures operational continuity, and helps operators deliver a reliable guest experience without fear of breaches.