Discount codes are promotional codes that guests can enter during checkout to receive a reduced price or special offer on tickets, rentals, or merchandise. For attractions and tour operators, discount codes are a flexible marketing tool for driving bookings, filling low-demand periods, and rewarding loyal guests.

In an all-in-one booking platform, discount codes can support:

• Promotions and campaigns → seasonal sales, holiday specials, or weekday discounts.

• Guest segmentation → offering codes for locals, students, or repeat visitors.

• Affiliate and partner sales → providing unique codes to track performance and referrals.

• Upsells and bundles → applying discounts when guests purchase add-ons or package deals.

• Analytics → measuring redemption rates, revenue impact, and campaign ROI.

Discount codes encourage more bookings while giving operators clear visibility into which campaigns and channels are most effective.