Direct bookings are reservations made straight through an attraction’s own channels—such as its website, mobile app, call center, or on-site POS—without going through an OTA, reseller, or affiliate. Direct bookings give operators full control over pricing, branding, and guest relationships, while avoiding third-party commissions.

In an all-in-one booking platform, direct bookings:

• Flow into the same central system as OTA and affiliate sales, keeping availability accurate across all channels.

• Can be enhanced with bundle pricing, upsells, and add-ons that increase average order value.

• Trigger automation features like confirmation emails, waiver requests, and guest reminders.

• Sync with POS and rentals, ensuring that resources are allocated correctly.

• Feed into analytics dashboards, where operators can measure the share of direct vs. third-party sales.

Direct bookings are often the most profitable channel for attractions, since they reduce commission costs and strengthen guest loyalty by keeping the operator in control of the entire experience.