Distribution channels are the pathways through which an attraction or tour operator sells tickets and experiences. These include both direct sales and third-party networks that expand reach and visibility.

In an all-in-one booking platform, distribution channels may include:

• Direct bookings → sales made on an operator’s website, mobile app, or on-site POS.

• OTAs (Online Travel Agencies) → platforms like Viator, GetYourGuide, or Expedia.

• Affiliates → travel bloggers, influencers, and partner sites earning commissions.

• Resellers and agents → businesses that purchase bulk tickets or sell on behalf of the operator.

• Kiosks and call centers → alternative sales channels that connect to the central system.

Managing distribution from one platform ensures real-time pricing, accurate capacity, and consistent availability across all channels. Operators can use analytics to see which outlets drive the most bookings, track profitability by channel, and optimize their sales strategy accordingly.