Dynamic pricing is a revenue strategy where ticket or rental prices adjust automatically based on demand, seasonality, time, or availability. In the attractions industry, it helps operators maximize revenue by charging more when demand is high and offering discounts to fill low-traffic times.

Within an all-in-one booking platform, dynamic pricing can be applied to:

• Tickets & admissions → higher prices during peak weekends or holidays, lower rates on weekdays.

• Rentals → adjusting rates for bikes, kayaks, or ATVs depending on season or inventory.

• Resource scheduling → balancing staffing needs with variable pricing to maintain profitability.

• OTAs & affiliates → syncing live pricing via APIs so external channels always match your system.

• Upsells & bundles → offering discounts when guests add extras, encouraging higher basket size.

Dynamic pricing not only protects margins during peak demand but also encourages steady guest flow during slower periods, creating more predictable revenue.