Flexible pricing is a strategy where ticket or rental prices can be adjusted based on guest type, timing, demand, or bundled offerings. Unlike flat-rate pricing, flexible pricing gives operators the ability to adapt rates to maximize sales, improve accessibility, and respond to market conditions.

In an all-in-one booking system, flexible pricing may include:

• Seasonal or weekday pricing → lower rates on weekdays, premium rates on weekends or holidays.

• Guest type pricing → discounted tickets for children, students, seniors, or groups.

• Time-based pricing → early-bird discounts or evening session pricing.

• Rental & resource pricing → different rates for equipment types (e.g., single vs. tandem kayak, standard vs. VIP ATV).

• Bundle & upsell pricing → offering package discounts when guests add rentals, meals, or souvenirs.

• API-driven updates → syncing flexible pricing rules across OTAs, affiliates, and POS in real time.

Flexible pricing gives attractions the control to optimize revenue while accommodating diverse guest needs, making experiences more accessible and profitable.