Granular Google Analytics to customer account refers to the ability to track user behavior across domains and attribute booking activity back to an operator’s own analytics and advertising accounts. For example, a guest may visit an operator’s website and click “Book Now,” but once a booking modal opens or the user is redirected to the booking software provider’s domain, analytics tracking is typically lost because the interaction is no longer occurring on the operator’s domain.

Singenuity supports cross-domain tracking and routes booking-level behavioral data directly into the operator’s Google Analytics and ad platforms, enabling accurate conversion attribution across channels such as Google Ads, Meta, and Bing. Without this level of visibility, operators are forced to rely on assumptions when measuring conversions and return on ad spend (ROAS); granular tracking replaces guesswork with actionable, reliable data.