Granular ROAS to customer Google Ads account refers to the ability to accurately attribute booking revenue back to specific ads, keywords, campaigns, and audiences within an operator’s own Google Ads account. This requires booking-level conversion and revenue data to be passed directly into Google Ads, rather than inferred or modeled.

Singenuity routes completed booking and revenue data into the operator’s Google Ads account, enabling true, to-the-penny ROAS measurement and optimization. With this level of data, operators can actively allocate and adjust marketing spend based on performance—understanding where each dollar invested returns more revenue and scaling budgets accordingly. This clarity enables predictable growth, compounding performance over time through data-driven decisions. Without granular ROAS data, marketing performance is reduced to assumptions, making optimization difficult and often forcing reliance on external agencies to fill the visibility gap.