A channel manager is a tool that connects an operator’s booking system with multiple distribution channels—such as OTAs, affiliates, and resellers—while keeping pricing and availability consistent in real time. For attractions and tour operators, it prevents overbooking, reduces manual updates, and expands sales reach.

In an all-in-one booking platform, a channel manager can support:

• Real-time inventory sync → ensuring tickets, rentals, and tours show accurate availability across all channels.

• Pricing updates → pushing dynamic pricing, bundles, or discounts to OTAs and affiliates instantly.

• Commission tracking → monitoring sales performance and payouts by partner.

• Multi-channel analytics → comparing revenue and conversion rates across direct bookings vs. third-party sales.

• API integrations → automating connections with major OTAs like Viator, GetYourGuide, or Expedia.

• Centralized control → giving operators one place to manage all their distribution outlets.

Channel managers make it easier for operators to reach more guests while maintaining control over inventory, pricing, and profitability.