A conversion funnel is the step-by-step path a guest takes from discovering an attraction to completing a booking. It is called a funnel because many potential guests enter at the top (awareness) but fewer reach the final step (purchase). Understanding the funnel helps operators identify where drop-offs occur and how to improve booking performance.

In an all-in-one booking platform, a conversion funnel typically includes:

• Awareness → guests discover the attraction through ads, OTAs, affiliates, or organic search.

• Interest → they browse the website, review packages, or compare options.

• Consideration → they check availability, pricing, and policies within the booking engine.

• Decision → they enter the checkout process to finalize payment.

• Action → the booking is completed and confirmed.

Analytics built into the platform allow operators to measure how many guests move from one stage to the next, and where they abandon the process. Optimizing the funnel reduces drop-offs, increases booking conversion rate, and boosts overall revenue.