Yield management is a pricing strategy that focuses on maximizing revenue by adjusting prices, availability, and capacity allocation based on demand patterns. In the attractions and tours industry, yield management ensures that every seat, ticket, or rental generates the highest possible return while maintaining guest flow and satisfaction.

Within an all-in-one booking platform, yield management can include:

• Dynamic pricing → adjusting ticket or rental rates automatically during peak demand or off-peak periods.

• Capacity allocation → reserving inventory (e.g., time slots, event tickets, rental equipment) for the most profitable channels such as direct sales or select OTAs.

• Channel management → shifting inventory between POS, website, and OTA affiliates depending on performance.

• Forecasting alignment → using demand forecasts to inform pricing and availability decisions.

• Performance analytics → monitoring conversion rates, average revenue per guest, and profitability per time slot.

Yield management is especially powerful for operators with limited capacity (e.g., guided tours, rental fleets, timed-entry attractions) since it ensures the right mix of volume and profitability.

——

A common way to measure yield management is by calculating Revenue per Available Capacity Unit (RevPACU). The formula can be adapted for tickets, seats, or rental items:

Revenue per Available Capacity Unit (RevPACU) = Total Revenue ÷ Total Available Capacity

Examples in Attractions:

• A guided zipline tour with 20 available spots generates $1,600 → RevPACU = $80 per spot.

• A bike rental fleet of 50 units generates $2,500 in a day → RevPACU = $50 per bike.

• A theater show with 500 seats earns $15,000 → RevPACU = $30 per seat.

Operators use this metric to compare how effectively they’re monetizing capacity, and adjust pricing, availability, and distribution to improve yield.