Demand forecasting is the practice of predicting future guest attendance, bookings, and rental usage based on historical data, seasonal trends, and external factors. For attractions and tour operators, accurate forecasting ensures that staff, equipment, and pricing are aligned with expected demand.

Within an all-in-one booking platform, demand forecasting can be applied to:

• Ticket sales → anticipating peak days, weekends, and seasonal surges.

• Rental utilization → projecting demand for equipment such as bikes, ATVs, or kayaks.

• Staffing schedules → aligning employee shifts with projected visitor flow.

• Revenue planning → forecasting income across POS, online, and OTA channels.

• Dynamic pricing → adjusting ticket or rental rates in advance of demand spikes.

• Event planning → ensuring capacity is managed for holidays, festivals, or special experiences.

By combining analytics dashboards, historical booking data, and OTA channel insights, demand forecasting helps operators reduce waste, avoid understaffing, and maximize profitability.