Average Order Value (AOV) is the average amount of revenue earned per booking transaction. It helps operators understand guest spending habits and measure the effectiveness of upselling, bundle pricing, and cross-selling strategies.

Formula:
AOV shows the average dollar value of each booking across all transactions.

Average Order Value = Total Revenue ÷ Total Number of Orders

Examples:

• An adventure park earns $25,000 from 500 bookings in July → AOV = $50 per booking.

• A kayak rental company makes $7,200 from 180 online reservations → AOV = $40 per booking.

• A museum brings in $12,000 from 300 ticket sales (including bundled audio guides and merchandise) → AOV = $40 per order.