The practice of assigning a dedicated, long-term account manager to each operator account rather than rotating support staff or routing tickets to a general queue. Account manager continuity ensures that the person handling your account understands your specific business setup, seasonal patterns, integrations, and past issues without requiring you to re-explain your context on every call. For tour and attraction operators, continuity reduces onboarding friction after platform changes, speeds up issue resolution, and builds a working relationship that improves proactive support quality over time.