A customer support strategy in which AI chatbots, automated ticketing, and machine-learning triage handle the majority of incoming support requests before any human agent is involved. While AI-first models can reduce support costs and provide 24/7 availability, they often struggle with the nuanced operational questions that tour and attraction operators face, such as refund policy edge cases, waiver compliance issues, or mid-season booking platform configuration changes. Operators evaluating software vendors should assess how quickly complex issues escalate to a human and how knowledgeable that human is about their specific business type.