Revenue Leakage (Booking Friction)

Revenue leakage from booking friction is revenue lost to a disconnected guest journey, including checkout abandonment, missed upsell opportunities, and no-shows tied to a confusing or multi-step booking process.

Industry benchmarks put revenue leakage from friction at roughly 5% of gross revenue for operators running fragmented booking systems, before any subscription or fee cost is counted.

Related: See how revenue leakage compounds with other fragmentation costs in the Total Cost of Fragmentation Calculator.