Take Rate
What Is Take Rate? Definition for Attraction Operators
Take rate is the percentage of a transaction’s value that a platform or marketplace keeps as its revenue.
If an online travel agency sells a $100 tour and keeps $25, its take rate is 25%. Take rate includes every fee the platform collects, such as commissions, booking fees, and payment markups, so it is often higher than the advertised commission.
Why it matters for operators
Take rate is the clearest way to compare what different channels and booking platforms really cost you. Add up a year of fees from each channel and divide by the revenue it produced. The fragmentation calculator can help you total those costs.
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