Google Things to Do
What Is Google Things to Do? Definition for Tour Operators
Google Things to Do is a Google feature that shows tours, activities, and attraction tickets in Search and Maps, with prices and links to book.
Listings can include an official site link that sends guests to the operator’s own booking page, as well as links from resellers and online travel agencies. Operators typically get listed through a connectivity partner, such as their booking software provider, rather than by uploading prices themselves.
Why it matters for operators
Things to Do gives direct bookings a place next to OTAs in the results guests see first. An official site link helps you keep more of each sale, so check whether your booking provider supports it.
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