Reserve with Google

Reserve with Google is a Google feature that lets customers book appointments, reservations, and some tickets directly from Google Search and Google Maps, through a connected booking provider.

When a business is set up, a booking button appears on its Google Business Profile. The booking is processed by the business’s booking partner, not by Google, and the reservation lands in the operator’s system. Google works with approved booking partners rather than individual businesses.

Why it matters for operators

Booking from Search shortens the path from discovery to purchase for guests who already know your name. Ask your booking software provider whether it is a supported Google partner and which booking types it can send.

Related terms

• Direct bookings

• Distribution channels

• Booking engine