Load Factor
What Is Load Factor? Definition for Attraction Operators
Load factor is the percentage of available seats or capacity that is actually filled, calculated as seats sold divided by seats available.
Airlines made the metric famous, but it applies to any capacity-limited experience, such as boat tours, shuttles, sightseeing buses, and scheduled tours. A 30-seat boat that departs with 24 guests has a load factor of 80%.
Why it matters for operators
Tracking load factor by departure and time slot shows where to add capacity, where to trim schedules, and where pricing or promotions could fill empty seats. It pairs naturally with capacity management.
Related terms
Ready to see what you've been missing?
Book a 20-minute demo to see what Singenuity can do for your operation.