Will Call
What Is Will Call? Definition for Attraction Operators
Will call is a ticket delivery option in which a guest buys tickets in advance and picks them up at a designated window at the venue, usually by showing ID or a confirmation number.
Will call has long been used for concerts, sporting events, theaters, and group sales. It avoids shipping physical tickets, but it creates a line of its own on busy days, since every guest has to stop at a window before entering.
Why it matters for operators
Many attractions now replace will call with mobile tickets that guests can scan straight at the gate. Will call still makes sense for group leaders, VIP packages, and guests without smartphones.
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