No-Show Rate
What Is a No-Show Rate? Definition for Attraction Operators
A no-show rate is the percentage of booked guests who do not arrive for their reservation, calculated as no-shows divided by total booked guests.
If 1,000 guests booked last month and 60 never checked in, the no-show rate is 6%. Rates vary by price, prepayment, how far ahead guests booked, and the sales channel. Free or unpaid reservations usually have the highest rates.
Why it matters for operators
Every no-show is capacity you could have sold. Prepayment, reminders, pre-arrival waivers, easy rescheduling, and waitlists all help lower the rate.
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