Off-Season
What Is the Off-Season? Definition for Attraction Operators
The off-season is the time of year when demand for a destination, tour, or attraction is at its lowest.
Some attractions close entirely in the off-season, while others reduce hours, run special events, or switch to private and group bookings. It is also when many operators handle maintenance, staff hiring, and software changes.
Why it matters for operators
Off-season revenue can come from gift cards, season pass presales, memberships, and holiday events. It is also the best window to change booking systems, since migrating during peak season risks disrupting guests.
Related terms
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